We run the whole growth engine, not one channel of it.

A growth department is the alternative to a channel retainer. Instead of buying media buying from one vendor, creative from another and retention from a third, you rent one accountable team that owns the whole number: media, creative, retention, marketplace and return to origin. For Indian D2C brands that matters more than elsewhere, because the leak is almost never confined to a single channel.

Ours runs on three layers — AI agents for the repetitive work, named human leads who own four to six numbers each, and a weekly scorecard both sides can see.

From ₹1,50,000 per month. Below that we cannot staff the team properly, so we decline rather than under-deliver. Most brands running above ₹10 lakh a month in media sit in the ₹2.5–4 lakh band.

There are three models: a fixed-fee 90-day Growth Sprint, the ongoing Growth Department retainer tiered by ad spend, and an invite-only Performance Partner model with a lower base plus a share of incremental revenue.

Because in India it is where the profit goes. A quarter to a third of cash-on-delivery orders come back in some categories. The order was acquired at full customer acquisition cost, shipped at full cost, refused at the door and shipped back at full cost, and none of that appears in the return on ad spend your platform reports.

We fix it with confirmation calling inside two hours, pincode-level scoring, prepaid nudges at checkout and courier allocation by performance — work that sits outside the ad account entirely.

Three things. We run our own D2C brand and our own warehouse, so the advice is operator advice rather than dashboard advice. We publish the price. And we hand you the same weekly scorecard our internal leads fill, which is the part competitors cannot copy without rebuilding how they work.

Roughly ₹50 lakh a month in revenue or ₹3 lakh a month in media, gross margin above 40%, and one decision-maker who can approve a change inside a week. Category matters less than unit economics.

We are a bad fit for brands wanting a ₹25,000 retainer, a one-off creative project, or cheap lead volume.

Audit in week one, restructure across weeks two and three, first controlled scaling test in week four. Movement in contribution margin usually lands between day 45 and day 90. Anything faster is usually a one-off discount rather than a structural change.

Read access to the ad accounts, the last 90 days of order data, your true landed cost per unit, and your current return rate. If you do not have the landed cost figure, that is itself the first finding.

If an agreed KPI has not moved in 90 days, the next 30 days are free. There is no lock-in after month three and a 30-day exit. We would rather carry that risk than argue about attribution six months in.